Blogging like so much else on the internet did not start out as a means of making money, it just sort of evolved that way and now there are many people living the big dream simply by spending several hours a week writing about a subject they are passionate about. The big stars, the uber bloggers, drink fine wines, dine on epicurean delights, travel on exotic vacations and live in the house of their dreams. Who will be the next to pick up this rare baton?
The answer may surprise you. Uber people are accidents – accidents of nature, circumstance, or just being at the right place at the right time being or doing the right thing. They are better known as super people, but really, the word “uber” just takes it up a notch or two. I think of super models as being accidents of nature, being tall, thin and beautiful. Often their parents display none of these attributes. Similarly, super bloggers rose to their status somewhat accidentally as well, blogging about a topic they are passionate about. The ones we know about typically are in the field of blogging itself, but there are many that are bringing in decent coin blogging about subjects you and I are hardly aware of… and then, there is a handful or two that wear the title “Uber” – that’s super on steroids.
I Think think of Danielle Friedland who was the first and original celebrity baby blogger. Danielle’s blog was acquired by People Inc. for an undisclosed sum. In the semantics of the corporate world, “undisclosed” can be read as big time dough! Hardly a household name, Danielle went through the portals of blogging to be one of the first uber blogger.
In his recent keynote address to the Blogworld Expo, Richard Jalichandra, CEO of Technorati, gave some interesting statistics, the number one being that 72% of bloggers are still just blogging for fun, he calls them hobbyists. What was telling about this statistic, according to Jalichandra, is that 50% of these hobbyists are hoping to make money from their blog “sometime.”