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The potential reserve funds

Organizations that sudden spike in demand for plant hardware and other gear realize that their pay and returns rely a great deal upon the legitimate working of things like tractors, farm haulers, welders, backhoes, engine graders and others. All things considered, the nature of these apparatus pieces ought to consistently be resolved to be at a level that would ensure the most efficiency. Along these lines, a ton of things ought to be placed into thought when purchasing hardware. Organizations that depend on apparatuses and gear need to recollect some vital focuses identified with their buy – so the business can run easily and more business returns can be anticipated. https://www.luck-best.com/production-equipment/

Many machine-focused organizations, however, neglect to understand that with regards to buying plant hardware that is of acceptable quality – the alternative doesn’t just highlight getting spic and span ones. There are advantages to be harvested from purchasing utilized items as well. On the off chance that you need to perceive what you would have the option to appreciate when you think about purchasing utilized hardware, the next might have the option to help you:

1. Guaranteed Quality. Recycled plant hardware that is set available to be purchased isn’t the abused, totally useless gear that a few group may envision them to be. The case is an incredible opposite, truth be told. Utilized hardware has demonstrated their quality to the point that past proprietors would not mull over offering them to others in light of the fact that the gear has been set up to function admirably. There are a lot of organizations that sell utilized apparatus and they guarantee hands down the most ideal quality is accessible. Subsequently, any individual who’s embarked to get them would not have anything to be stressed over.

2. Accessibility of Options. The pre-owned plant hardware industry has been developing consistently throughout the long term. Actually a few organizations definitely shut down totally or possibly change the market. This implies that their pre-owned plant apparatus, as a general rule, can be available to be purchased. This is an astounding open door for anybody keen on making a buy. Individuals who are thinking about purchasing utilized plant apparatus should figure out how to draw from the quantity of choices – so they can make certain to track down the one that is generally reasonable for their business and still in great working condition.

3. Less expensive Prices. This is most likely the best thing about purchasing utilized gear over spic and span. Utilized apparatus will in general be considerably more moderate. The potential reserve funds made utilizing this alternative empowers any business to allot their accessible accounts to different things that the business may require.

While picking an organization that sells utilized plant hardware, ensure that you have looked at it completely. Confirm that the organization is upheld by a background marked by great conclusions and audits, and that it has been demonstrated to convey utilized apparatus items that capacity well. This is with the goal that you don’t squander the advantages associated with the

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Mining

Likewise, the article “I’m not a PC individual” (Lohnes 2013) addresses the way that understudies assumptions all things considered is altogether different. In an investigation finished with 34 undergrad college understudies, they prompt that innovation is an indispensable piece of a college understudies life since they need to do must everything on the web from applying for school or college, looking and enrolling for classes, pay educational cost and that as well as being coordinated in the organization, and so forth innovation is additionally broadly used to instruct and is esteemed by advanced education.

Those understudies, in any case, feel that innovation represents a hindrance to progress as they battle to line up with the manners by which the organization esteems innovation.” An understudy clarifies that innovation is utilized in her first year to turn in tasks, take an interest in conversation sheets and online journals, messaging the teacher, seeing evaluations and for a wide scope of other authoritative assignment including following the following school transport. This specific understudy whose name is Nichole says that she doesn’t claim a PC yet shares a family PC. She has a more youthful sibling who additionally utilizes the PC to finish his school work so she therefore needs to keep awake until late to finish tasks. She states “innovation and I? We never had that association” (Lohnes). Nichole despises the way that her school demands that she had more contact with innovation than she is similar with. In any case, she clarifies that as she began doing those school online tasks so every now and again she came to understand that they were not unreasonably terrible.

One of her issues however with innovation is that she had come from Puerto Rico about a year earlier entering school and that she never needed to utilize the PC such a huge amount there. The articles relates that other undergrads like Nichole have conceded that they are “hesitant innovation clients” (Lohnes) The article needs to clarify, generally, that albeit the vast majority would expect that understudies favor innovation and are now acquainted with it,” that supposition that is defective” (Lohnes). https://www.ace-mold.com/

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Internet Marketing – Do You Understand It?

It’s no secret these days that internet marketing can do wonders for your online business and it can mean a variety of things.

If you are serious about your professional or business goals, then you ought to know how the different forms of internet marketing can lead to your desired goals and success, because this is an invaluable tool in your marketing program.

It can encompass affiliate marketing, selling your own product or service online, duannhadat or even selling on internet auction sites like eBay and UBid. But even for brick and mortar companies, even those who don’t sell anything online but rather cater to local customers, it can expand the business and give the company more exposure locally. You can market your business Locally and make a difference. But professional internet marketing can skyrocket your business. Businesses that use it can also save money because of a reduced need for a sales force.With an online business there’s no inventory to carry, no shipping of goods and virtually no overhead. Internet marketing eliminates the cost of production, construction and employees.

Overall, marketing via the internet can help expand from a local market to both national and international marketplaces. Using it can bring you thousands of visitors who are potentially interested in your business. It can include information management, public relations, customer service, and sales.

Nowadays, targeted selling can be implemented using various means but each of them has the same goal of attracting more visitors to your website, increase traffic, and ultimately increase sales. It can do all that and so much more because exposure, response, and overall efficiency of internet media are easier to track than traditional off-line media-through the use of web analytic. For instance-IM can offer a greater sense of accountability for advertisers. Seen in various formats and unlike traditional marketing media (like print, radio and TV), entry into the realm of internet marketing can be a lot less expensive.

It may take a while but, if done right, building a website for internet marketing can be a very successful way to market your business online. Whether your company has an e-commerce, brochure or media site, strategy internet marketing can help drive increased organic search traffic to your site by identifying who your target audience is, how they search, and focus in on attracting them in larger numbers. Any aspiring candidate who wants to enter the world of internet marketing can achieve higher revenue by viral marketing. Viral Marketing: Describes any strategy that encourages passage of marketing message by individuals to others, creating the potential for exponential growth in the message’s exposure and influence. Such strategies take advantage of rapid multiplication to explode the message to thousands, and even millions.

opt-in e-mail newsletter is just one of the many techniques internet marketing can utilize in your e-mail marketing campaign. Working with a broad spectrum of companies means with their pool of experience and creative flair text, internet marketing can bring ideas to life, with attention grabbing results. Internet marketing can be tricky because the area is so diverse. If you have joined an affiliate program/company, merchants of that program will provide you with advertising tools and copy that you can use for marketing. Advertising tools include, banners, pop-ups, e-Courses, product data-feeds, periodic articles, classified ads, text Links, interviews.

These advertising tools will be discussed in later posts. Note: While we may know that doing affiliate marketing can be a good source of income, we need to put in mind that this is just like any type of business that we may want to get into where we will need to put in a lot of effort. More and more businesses are understanding that internet marketing can be used to their benefit in a number of specific ways, and with many benefits. With all of this said, Internet marketing can be a tangled web of confusion if you don’t have a plan, and while it can be an enjoyable and profitable experience and can offer tremendous value over traditional marketing avenues, it can also be very frustrating, time consuming, money draining and anti social and there may be considerably more risk for the unaware.

Please note that Internet marketing can offer tremendous value, just be sure that you investigate the opportunities with a critical eye to avoid the potential pitfalls. A career in online marketing can fill the needs that many businesses are finding themselves with. In order to truly benefit from the solid foundation that internet marketing can offer your career, you simply need to invest yourself in learning how to get traffic to those businesses you are trying to promote.

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Internet Marketing 101: Online Marketing for Small Business

Introduction

You own a small business. Do you need a website? An Internet presence can be a necessity or a resource-draining boondoggle, depending on your business and your target audience. You shouldn’t build or maintain a website simply because “everyone else has one.” However, even if you own a one-person services company and get all the business you can handle through word of mouth, you can still create an online presence with a minimum of time and expense.

If and when you do develop a business website, you’ll need to make some kind of investment in canhochothue Internet-based marketing. Consumers increasingly and overwhelmingly use the Internet to research and buy goods and services. This means the competition is robust, and if your site doesn’t announce its presence it will simply sit and gather (virtual) dust in some computer’s memory.

If you’ve convinced yourself that you need to enter the web marketing arena, the following report provides a fundamental primer on the most widely used tactics for both paid and free Internet advertising. Just remember that each of the topics introduced here is complex enough that there are entire books written about them, so if something appeals to you do some additional research before jumping in.

Before You Start

There are two main questions you must ask yourself before starting any marketing efforts, whether on- or offline: “Who is my audience?” and “What are my objectives?”

Audience

The audience for most business marketing activities is obviously past, present, and future customers. However, as in traditional advertising and marketing, it helps to narrow down who you are trying to reach, segmenting your market by age, geography, gender, interests, occupation. Certain methods of Internet marketing, such as pay-per-click ads, allow you to target your customers based on this type of segmentation.

Objectives

We can assume that the overall objective of most marketing is to sell products and/or services, but you may have additional objectives for online marketing. These related objectives will hopefully end up driving increased sales, but they can be more subtle than simply asking customers to buy right now. For example, your online marketing plan might include goals such as these:

Support and increase visibility of your company’s brand.
Improve search engine rankings.
Offer reference information related to your business sector.
Increase number of registered users or newsletter subscribers.
Drive traffic to your company website.
After defining your audience and marketing goals, you can begin to formulate an Internet marketing strategy and tactics. When getting into online marketing, it is important that you maintain brand consistency. Build on the reputation that you have already established. Your on-line presence should mirror that of your “brick and mortar” presence. Use the same logo and tagline so that people will understand that you are the same company. Having an online presence is a way to build on what you have already accomplished.

In the remainder of this report we’ll look at the most common ways you can use the Internet to deliver your message and start increasing your sales.

Table of Contents

websites

E-Mail

Newsletters

Other Announcements

Search Engine Marketing and Display Advertising

Search Engine Optimization (SEO)

Pay-per-Click (PPC)

Display Advertising

Social Media and Networking

Decide: Who, What, Where, When, and Why?

YouTube, Facebook, Pinterest, Etc.

Twitter

Blogs

Forums & Discussion Groups

Article Placement / E-Zines

Other Internet Marketing Outlets

Wikipedia

Directories

websites

We won’t get into the vast topic of how to build and manage a website, but if you aim to use the techniques described below, it is nearly essential to have one. Most of your marketing efforts will have a “call to action” that involves your audience visiting your website to research products or services, find contact information, sign up for a newsletter, or place an online order. Whatever you are asking people to do in your online promotions, make sure the website allows them to easily complete that task. One other vital component of any business website is an analytics program (Google offers a fairly robust application free of charge), so you can track how well your marketing efforts are working and calculate the return on your advertising investment (ROI).

How can you develop an online presence at little or no cost? There are several companies that offer free site building tools and hosting services. If you go this route, select a company that has a proven track record, so your hard work isn’t wasted when the company goes out of business or suspends the service. A couple of reliable options are Google Sites and Yola. If you have any money in your budget at all, you should probably just spend the less than $100 per year it takes to buy a personalized domain name (for example, “mybusiness.com”) and a Web hosting service. Another potential option, depending on your business and marketing goals, is to create a free blog (see below for more details). The most popular free blogging services as of this writing are WordPress and Blogger.

E-Mail Newsletters

E-mail newsletters provide one of the most highly performing avenues for marketing. You can collect customer e-mail addresses by asking visitors that come to your website to subscribe, by requesting e-mail addresses from anyone who visits your physical location, or by purchasing an e-mail list. To generate a higher rate of readership, make sure the audience is narrowly targeted and has some vested interest in your product. By sending out your newsletter on a regular schedule (weekly, monthly, quarterly, etc.) you can counteract the transient and temporary nature of Internet users by continually reminding them of your company’s existence. Affordable services like Constant Contact can be used to manage mailing lists, statistics, and opt-in/out functions.

Caveat: Sending commercial e-mail messages to people who have not agreed to receive your mailings can result in severe fines and penalties from the federal government per terms of the CAN-SPAM Act.

Newsletter content should appeal to your defined audiences, with industry- or product-related news and events, company-specific news and events, practical reference information, and interesting statistical and demographic information. The newsletter copy should publicize links to appropriate pages within your website.

You will need to maintain one or more separate lists for the purpose of sending targeted messages to particular audiences (see Other Announcements below). You might combine all your lists to send a monthly newsletter, and send other bulletins to past or potential customers as appropriate.

Other Announcements

Other announcements are e-mailings that can consist of press releases, coupons, special notices, or anything you want to communicate specifically to members of one or more e-mail lists.

Search Engine Marketing, Pay-per-Click and Display Advertising

Search Engine Optimization (SEO)

Search engine optimization means constructing a website that is easily crawled by search engine spiders, and it encompasses a variety of techniques designed to improve your site’s (or page’s) ranking in the search engine results page. The goal is for your site to be found by searchers who are looking for sites related to a certain keyword or phrase, for example “little red wagon” if you are in the business of selling toy wagons. SEO can be divided into on-page activities (e.g., amount of content, metadata, links, programming methods and structural issues) and off-page activities (most importantly, obtaining links from other websites to your site).

Pay-per-Click (PPC)

Pay-per-click advertising refers to text ads displayed on search engine results pages (versus “organic” results achieved by SEO) and other sites, usually in the margins. In the case of Google AdWords and Microsoft’s adCenter, you can open an account and specify the keyword(s) that, when searched for, will generate an ad that links to your website. You pay only when a searcher clicks an ad and is directed to your site. In the example below, the key phrase is “little red wagon,” and pay-per-click ads are located at top (in yellow) and in the right-hand column (subtitled “Sponsored Links”). The first organic listing is “Little Red Wagon Foundation.”

A few of the benefits of PPC advertising are that you know exactly how many people view your ads, how many of those viewers click through to your website, and (if you are using a site analytics tool) what they do once they reach your site. You can also start and stop running ads at a moment’s notice, experiment with any number of ads you like, and fund your campaign with as little as $10 to start.

Display Advertising

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Piling and Dredging Equipment and Machinary

On the off chance that you have caught wind of normal amplification, you are presumably quick to realize precisely what make it the most regarded approach available at the present time? All things considered, initially, it’s the lone technique that has been demonstrated to work by researchers and, besides, it will permit you to get one of the 10% that really prevail with regards to developing their masculinity. A huge 90% of men fizzle and it’s all down to the methodology that they require to attempt to cause development.
I attempted incalculable other methodology prior to utilizing characteristic development, and none of them had any beneficial outcome on my size whatsoever. Be that as it may, when I started adopting a more common strategy, my penis started to develop – in a real sense before my eyes! It just required a month for me to acquire a HUGE 4 inches! Might you want to accomplish comparable outcomes? At that point just read on and I will clarify how everything functions…
Step by step instructions to develop normally…
The upside of common upgrade is that you don’t have to utilize any sort of machinary or any pills – you simply need to get familiar with a digit about how your body functions. Assuming you give your body the supplements that it needs, your penis WILL develop. This is exactly what occur during pubescence.  https://www.hysonetch.com/
A more intensive gander at pubescence…
Back during your young years, your blood was at that point brimming with supplements (on the grounds that the point of the body was to cause development). However long these supplements (called biochemicals) remained in your circulation system, your masculinity could keep on developing. In any case, as you got more seasoned, the quantity of biochemicals gradually diminished – and that is the principle motivation behind why you quit developing.
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individuals, system, thoughts, gadgets, and

There is no composed proof which can advise us precisely who has begat the expression instructive innovation. Various educationists, researchers and scholars at various time spans have put sent various meanings of Educational Technology. Instructive innovation is a complex and coordinated cycle including individuals, system, thoughts, gadgets, and association, where innovation from various fields of […] https://bekinghair.com/ 
There is no composed proof which can advise us precisely who has begat the expression instructive innovation. Various educationists, researchers and scholars at various time spans have put sent various meanings of Educational Technology. Instructive innovation is a complex and coordinated cycle including individuals, system, thoughts, gadgets, and association, where innovation from various fields of science is acquired according to the need and prerequisite of training for executing, assessing, and overseeing answers for those issues engaged with all parts of human learning. Instructive innovation, comprehensively talking, has gone through five phases. The principal phase of instructive innovation is combined with the utilization of helps like diagrams, maps, images, models, examples and solid materials. The term instructive innovation was utilized as equivalents to general media helps. The second phase of instructive innovation is related with the ‘electronic upset’ with the presentation and foundation of complex equipment and programming. Utilization of different general media helps like projector, wizardry lamps, recording device, radio and TV got a progressive change the instructive situation. As needs be, instructive innovation idea was taken as far as these modern instruments and supplies for viable introduction of instructional materials. The third phase of instructive
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Technological Innovation Through Tech Mining For Market Dominance

The viability of innovation use in the homeroom has become a disputable issue. While numerous educators and understudies feel that it’s ideal to utilize innovation since it upgrades encouraging numerous others feel that it causes an excessive number of difficulties and that it is an exercise in futility. On the off chance that innovation is as viable in the homeroom as numerous instructors trust it to be; the reason do a few understudies hate it to such an extent?

To impartially react to this inquiry, 3 articles were analyzed. 2 out of the 3 relate how the utilization of innovation in the homeroom baffles understudies while the last one deciphers the contemplations of understudies who feel that innovation in the study hall has reacted to their need. So the issue isn’t that innovation isn’t successful but instead that a few educators should be careful about innovation use in the study hall and others should be prepared to appropriately utilize innovation to instruct so understudies don’t see innovation as block adapting yet as an upgrading apparatus.

Subsequent to summing up the 3 articles that have been surveyed we will actually want to demonstrate that there are 2 gatherings of understudies who guarantee to detest innovation in the homeroom: Those who are inappropriately presented to it by their educator and the individuals who didn’t give themselves sufficient opportunity to acclimate themselves with it. We can then get to the obvious end result that those equivalent understudies would see the value in the estimation of innovation in the homeroom if their educators utilized it appropriately. Allow us first to sum up the articles that we are alluding to.

https://www.doneax.net/   The article “When great innovation implies awful instructing related that numerous understudies feel that educators and teacher use innovation as an approach to flaunt. Understudies gripe of innovation making their instructors “less viable than they would be on the off chance that they adhered to a talk at the blackboard” (Young) different issues related by understudies incorporate educators burning through class time to instruct about a web apparatus or to fat with a projector or programming. At the point when instructors are new to the mechanical apparatuses, they are probably going to abdomen additional time attempting to utilize them the innovative programming that is utilized the most as indicated by understudies is PowerPoint. Understudies grumble that educators use it rather than their exercise plan. Numerous understudies clarify that it makes seeing more troublesome “I call it PowerPoint misuse” (Young). Teachers likewise present their PowerPoint Presentation on the educational committee when class and this urges understudies to miss more classes.

Another issue detailed in the article with the utilization of innovation in the study halls is that numerous schools invest energy to prepare their staff about how to utilize a specific innovation however it doesn’t prepare them on “systems to utilize them well” (Young). The essayist accepted that schools ought to likewise give little money related motivating forces to instructors and educators to go to workshops.

In a meeting made with 13 understudies, “some gave their educator a faltering when it came to utilizing Power Point, Course Management frameworks and other study hall innovation” (Young ) a portion of the whines were again about the abuse of PowerPoint’s and the way that teachers use it to present what’s on the scale. Another protest was that instructors who are new to innovation frequently burn through class time as they invest more energy investigating than educating. The last grumble referenced is that a few educators expect understudies to remark on online talk rooms week by week however that they don’t screen the result or never make reference to the conversation in class.

Likewise, the article “I’m not a PC individual” (Lohnes 2013) addresses the way that understudies assumptions all things considered is altogether different. In an investigation finished with 34 undergrad college understudies, they prompt that innovation is an indispensable piece of a college understudies life since they need to do must everything on the web from applying for school or college, looking and enrolling for classes, pay educational cost and that as well as being coordinated in the organization, and so forth innovation is additionally broadly used to instruct and is esteemed by advanced education.

Those understudies, in any case, feel that innovation represents a hindrance to progress as they battle to line up with the manners by which the organization esteems innovation.” An understudy clarifies that innovation is utilized in her first year to turn in tasks, take an interest in conversation sheets and online journals, messaging the teacher, seeing evaluations and for a wide scope of other authoritative assignment including following the following school transport. This specific understudy whose name is Nichole says that she doesn’t claim a PC yet shares a family PC. She has a more youthful sibling who additionally utilizes the PC to finish his school work so she therefore needs to keep awake until late to finish tasks. She states “innovation and I? We never had that association” (Lohnes). Nichole despises the way that her school demands that she had more contact with innovation than she is similar with. In any case, she clarifies that as she began doing those school online tasks so every now and again she came to understand that they were not unreasonably terrible.

One of her issues however with innovation is that she had come from Puerto Rico about a year earlier entering school and that she never needed to utilize the PC such a huge amount there. The articles relates that other undergrads like Nichole have conceded that they are “hesitant innovation clients” (Lohnes) The article needs to clarify, generally, that albeit the vast majority would expect that understudies favor innovation and are now acquainted with it,” that supposition that is defective” (Lohnes).

Then again, the article “What Screenagers Say About… ” High young understudies were gotten some information about their opinion about innovation however most communicated enjoying it. One of them said about PowerPoint: “My set of experiences educator worked really hard with Power Points. He would put them on the web, which made for truly extraordinary surveys.” (Screneagers, 2011) Others communicated how innovation was truly what their identity is and that instructors ought to comprehend for instance that when they text in class, they are not being inconsiderate however that they have become accustomed to performing multiple tasks. Another understudy welcomes educators to not fear innovation “Instructors shouldn’t fear innovation. Comprehend that it’s the means by which we carry on with our lives. So don’t simply push it out. Figure out how to adapt to us and how we work.” (Screenagers, 2011)

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What is a Scratch Map

It is both inspiring and compensating to picture your movements in places you have consistently wished to visit. At the point when you at last do, check it off in the agenda list is a particularly fulfilling experience, all the more so in the event that it is in an actual manner. It is a visual token of spots you have covered, and those that stay to be visited.

A Scratch Map is an actual method to monitor places you visit and to anticipate your impending experiences. Here is an overview of the Scratch Map and the explanations behind its developing prominence.

What is a Scratch Map

It is a Map with a superior scratchable top foil layer covering the outside of guides. As you visit a spot, you scratch off where you have been on the guide, uncovering a brilliant, multi-hued world underneath, and make a customized travel record. The foil covering highlights a world guide which is planned in a gold overlaid thick card. One can likewise utilize push pins to stamp places. You feel propelled to investigate new places, undertakings, and societies with your guide.https://www.phenloxywatch.com/

Different Types of Scratch Maps

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An international Internet marketing professional

An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person – one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, onlyfreedommatters broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.

This article is an example of how one writes for both the reader and the Google and Yahoo search engines. The English suffers a bit as the writer finds a fine balance between getting your attention and the eyes of the search engines. But what is more important? The search engine!

For if your customers in the UK, France, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copy writing will find itself lost in cyberspace.

Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international marketing guru and professional journalist and or copywriter all in one person?
Many in Israel will tell you yes. I say, you will be lucky to find a team with each one of these professionals in no more than perhaps three international Internet SEO marketing companies in Israel.

What then would be the real acid test for securing a professional SEO – search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?

Simply perform a search on Google for “Israel Internet Marketing” or “Israel International Marketing.”
If the SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: “How can they rank you, without the continued use of an expensive Google AdWords campaign, in a top ten position?”

Google AdWords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. AdWords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. AdWords do not substitute for creating blogs, professional rooms and forums in Google and Yahoo and the creation of videos for YouTube.

Can a native born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases?
Are they fluent in a variety of Israel export and import markets relating to hi tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, manpower, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines and rental cars?

Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best – Tel Aviv, Ra’anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shomona and Eilat.

Never look at office size as a measure of success. What you are paying for is knowledge and talent. Many SEO professionals and their complimentary staff of copy writers and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by the ranking of their clients and their own personal search engine optimization ranking on Google and Yahoo.

Never pay a maintenance fee. International Internet marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News.

Never pay all that they ask for up front. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within a matter of days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.

Lastly, if the SEO international Internet marketing company promises you a first place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, MSN and AOL control. They can promise you a higher ranking and depending on the link density of your industry maybe even a top ten position.

Remember that the top ten search engine position that we are talking about would not be a paid Google AdWords sponsored link. It is your Web site, your Web pages standing on their own two feet that counts. Also having an optimized news story about your company’s products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.

Your first stop in hiring an international Internet marketing company in Israel is a Google search.
Your second stop is to meet the SEO and SEM – search engine marketing team. If you don’t see a native English speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four color bleed and what an optimized SEO news headline on the Internet looks like – keep walking.

Joel Leyden was one of Israel’s first Internet pioneers, having co-created Israel’s first commercial Website – NetKing – in 1995, the first Internet based news organization in Israel – Israel News Agency, the first Website for an Israel Prime Minister, first site for the Israel Defense Forces and hundreds of commercial, non-profit and governmental organizations. Leyden has worked for over 25 years in journalism, international marketing, public relations and advertising from New York and Israel. Leyden was Israel’s first SEO and today provides lectures on international Internet marketing.v

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Non-Linear Texts Versus the Notion of Authorship

A narrative is a story structured to impart a series of fictional or non-fictional events, often designed with a clear start, middle, and end. Non-linear narrative adheres to the same definition, but not necessarily in stated order. It can be presented in a number of ways: A shuffled narrative, like Memento (Nolan, 2000). Memento has been described as being linear, only backwards, but not only is the film constructed as a series of forward-running scenes presented in reverse order, it is intercut with a series of black and white scenes presented in chronological order that together form a prologue; flashbacks: a device again used by Memento, but was most famously employed in the pioneering bazinga Citizen Kane (Welles, 1941); and, a hypertext novel can decentralise its structure such that one story can turn into another – portmanteau-style – as seen in These Waves of Girls (Fisher, 2001), where the story and perspective switch between that of a four-year-old girl, a ten-year-old girl, and a twenty-year-old girl – out of chronological order – depending on which hyperlinks are selected. Each hyperlink provides little or no clue as to when or who it is going to lead.

The term auteur came to prominence during the French cinematic New Wave – or Nouvelle Vague – movement, which was spearheaded by such critically influential figures as Andre Bazin, Jean-Luc Goddard, Eric Rohmer, and Francois Truffaut. These men were a collective of University drop-outs and autodidacts who came together under the forum of the renowned film critique publication Cahiers du Cinema during the Fifties. They were concerned more with counter-culture than the musicals and war films of the American mainstream. It was in 1959, when Truffaut’s first film Les Quatre Cent Coups (The 400 Blows) won him the coveted Best Director award at the Cannes Film Festival, that the talents of the Nouvelle Vague gained recognition. Despite the directors’ assertions that they were each making such intensely personal films that they did not consider themselves as belonging to a movement, the critics pushed their collective names to the forefront as Zeitgeist-capturing icons; a symbol of France’s rejuvenation after the trials of the Second World War. Goddard made A Bout De Souffle (1959); the same year Rohmer directed Le Signe du Lion; Truffaut’s sophomore effort was Jules et Jim (1961). In spite of their differences, this movement – including a number of other French films made during the Sixties – sparked a cultural revolution, changing not only how films were made but perceived by giving cinema a distinct cultural and social significance.

Although the main tenet of the Nouvelle Vague was that the filmmakers worked without constraints, if there was one rule – albeit unspoken – was that their films were based on original material, and not adaptations of existing works. The logic behind it was their desire to reaffirm the director’s role as that of an auteur; to make their films signature pieces, at odds with the Hollywood studio style of filmmaking, which was based around compromise, collaboration, and committee. This was the approach particularly favoured by Truffaut, which led to aspersions being cast upon his artistic integrity after not only moving to work in Hollywood, but directing an adaptation of Ray Bradbury’s novel, Fahrenheit 451 (1966). This was unfair, however, as the Nouvelle Vague and Cahiers du Cinema had long championed the work of directors Howard Hawks and Alfred Hitchcock – who they perceived as artists rather than hacks – despite both working under the confines of the Hollywood system. It could be said that the Nouvelle Vague and its personal centricity were designed to be in direct opposition to the polished, anaemic American culture of filmmaking, which was smothering the French cinematic identity with its cultural imperialism.

Roland Barthes argues against the auteur’s existence, or at least the need for one. He believes that the auteur’s presence detracts from the reader’s engagement with the piece, or, as he phrases it:

“To give a text an Author is to impose a limit on that text, to furnish it with a final signified, to close the writing”

(1977, p147)

It is the reading of the text, not the writing, that brings meaning to it, Barthes suggests. If this is so, then non-linearity would surely elevate the reader above the author/auteur, as the format allows a broader level of interpretation over a linear structure. It is therefore reasonable to conjecture that hypertext narrative supplies Barthes with the paradigm that proves his theories: it is the reader that navigates the text as there is no ‘director’ dictating the order in which the piece should be viewed. But, if Barthes’ theory is true, does non-linear narrative – and its increasing popularity – threaten the integrity of the auteur?

“Storytelling and narrative lie at the heart of all successful communication. Crude, explicit, button-pushing interaction breaks the spell of engagement and makes it hard to present complex information that unfolds in careful sequence”

(Whitby, 1993)

Here, Whitby suggests that hypertext fiction fails to express itself to the reader by failing to allow them to be immersed within the text; that as clicking on hypertext links requires – on some level – thought and reason, it distracts from the text itself communicating with the reader. This seems a technophobic view, as the same could be argued of turning the page of a book. Page-turning may be something that becomes habitual to the point of reflex, but is that not because it is so culturally ingrained? Is the act of clicking on a hyperlink overwhelming enough to spoil a text? Maybe after five-thousand years of the hypertext novel this idea will become moot.

Although hypertext fiction does not entirely compromise authorship, it does place far more importance on the reader as it necessary for them to decide which narrative path they wish to choose; the reader is given an element of control, but only within the parameters set by the author. Whitby would surely argue that although this statement is true, the more hyperlinks there are to choose from the more the narrative would befuddle the reader and erode their immersion in the story; that the hyperlinks draw the reader’s attention to the fact that they are viewing a series of records rather than experiencing a story. In the case of These Waves of Girls, this is most certainly false; the links actually increase the reader’s level of engagement with the narrative. The stories of the four-year old, the ten-year-old, and the twenty year old girls appear to merge randomly – and it is left open to interpretation whether these three perspectives belong to the same person at different stages during her life – which encourages the reader to place them within a context; it challenges the reader to consider the text. Whitby, in order to support his argument, would rather a mindless text, surely?

Barthes belief is that a text – either literary or cinematic – does not exist as a narrative until it has been experienced. Therefore, the author’s existence – auteur or no – is directly affected by the extent of the reader’s engagement with the work. If it is the audience’s perception that determines the position and integrity of the auteur, does that mean that the author “lives or dies” dependent on that degree of audience engagement? If a novel is skimmed through leisurely by a reader, does that allow the author to breathe for another day? Barthes theory on the death of the author is so rigid that it allows no middle ground. He makes such sweeping statements as:

“The reader is the space on which all the quotations that make up a writing are inscribed without any of them being lost; a text’s unity lies not in its origin but its destination.” (p189, 1977)

Which suggests that the author’s personal biases do not impact upon the reader. But of course, they do. He may counter that the reader is not just a receptacle for the text, but is also an interpreter, and it is the interpretation that enlivens the text. This not only assumes that the reader is of uniform identity – that this ‘reader’ entity is stimulated unilaterally without exception – but that the reader’s bias resists and nullifies the author’s bias. This fails to acknowledge that the text would not exist without author bias: without it, there would be nothing for the reader to engage with. The author/reader relationship is symbiotic rather than parasitic.

If the auteur ideal is that of striving towards a state of textual omnipotence – imparting knowledge as an Oracle – the hypertext is its zenith; it reinvents the auteur for the Twenty-First Century. Just as the cinematic auteurs, such as Brian de Palma, used split-screen in the Seventies (see: Phantom of the Paradise (1974) and Carrie (1976)), new literary auteurs are taking advantage of new technology to expand their creative vocabulary.

Auteurism in film represents an ideal based on artistic integrity and creative freedom. The critics-cum-directors of Cahiers du Cinema and the Nouvelle Vague understood that intelligent, challenging film could be made under the constraints of the commercial film industry. Non-linear narrative is a complex and challenging literary device and so would undoubtedly provide another means of expression to the author, and not dilute or bypass the intent, despite Barthes’ claim. Barthes argues against authorship and the developments in non-linear narrative – especially hypertext works, in which the reader is able to influence the order and structure of the narrative – seem to reinforce his theory. His theory, though, must be appraised in relation to the author’s intent.