Test Your Deliverability
The best email in the world cannot be effective if it fails to reach its target audience. funnykareltje There are a number of reason why this may occur and it is therefore important that this problem is nipped in the bud in order to avoid a waste of time and effort.
The first thing you need to consider is compatibility. You must therefore ask yourself if the emails you are sending to your audience are compatible with all devices such as mobiles, tablets and desktops. You must ensure that it displays properly by initially previewing it. If not, your audiences will have no choice other than to unsubscribe from your mailing list.
Another aspect of your emails that you must not toil with is its format. You need to ensure that your emails can be opened in plain text format if the HTML cannot be read. You need readability in all clients and on all platforms.
The last and not the least is spam analysis. If you are sending out valuable information to people in the form of great written content and videos, it shouldn’t be a problem. However, you will have to watch your step so that you wouldn’t be classified as “too spammy” once you start running promotions and asking people to buy your product or service.
4. Segment Your Audience
With segmenting, you will be able to match your content with your recipient’s interests. This creates a level of personalization that can make your email marketing campaign more successful. There are two ways you can segment your audience which can greatly improve your results.
Geographic: adding a little local flavour to your emails draws your audience closer to you because they will see you as a person who understands them. Hence, on a subconscious level, they will be able to relate better with you because people often relate better with persons who talks about their home country or town than others especially if you are marketing locally.
Behavioural: you can also segment your audience based on their behaviour pattern once you can churn out relevant and timely information to suit their buying pattern. People are at different stages of buying cycles and depending on what you are selling; there can either be a long or short buying cycle. The higher the price, the longer the cycle and vice versa.
So you must be able to understand your audience buying pattern for you to be able to reduce the length your buying cycle. Another factor you must watch out for is repeat purchases. If you are able to get your price tailored along what your audience can afford in relation to what your competitors are offering, then you can achieve a short buying cycle.
5. Track, Analyse and Adjust
You need to ensure that your email marketing campaign is actually working in order to move ahead. You have to take stock and see if you are really achieving the goals you set out for your email campaign. Tracking produces actionable metrics which helps you can determine whether your messages are effective. If you are achieving your goals with your email campaigns, it means that your messages are effective. And if this is not the case, then you need to change the aspect of your marketing that is not working.
This is the key to any successful marketing campaign regardless of what type it is. You should be able to track your efforts and analyse what is working and what is not. Then make the necessary change of the part that is not working. Listed below are some aspects you must look out for:
Open rates: let’s assume you are experiencing poor open rates. You can overcome this problem by changing your subject line to something more catching and appealing to open. As I have explained earlier in this post, there are multiple ways in which you can do this.
Click Through’s: So you are not getting the massive click through’s you want? Why don’t you change your content and make it more engaging? Ensure you also have a call to action message by including natural looking links to your products and services.